Meta officially rolls out WhatsApp status advertising

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USA - Meta announced the official rollout of advertisements inside the WhatsApp Updates tab—specifically appearing between organic Status updates and within Channels. 

The commercial update keeps personal end-to-end encrypted chats completely ad-free, confining promotional content strictly to the discovery-focused status feeds.

This new feature will be free for WhatsApp users. Among other new additions, Meta also gave users the option to switch to username profiles from cellphone numbers.

Learn more about this new feature on your WhatsApp Account Centre.

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